We are happy to announce Antenna™, a private data warehouse for Beeswax customers built on industry-leading platform Snowflake. Read More

Identity solutions are currently a hot topic in ad-tech. Between the ongoing decline of third-party cookies, and the challenges in compliance with with GDPR and CCPA, there is a growing complexity[...] Read More

April 27, 2020 – NEW YORK – Beeswax, the creator of the Bidder-as-a-Service™ is launching a whitepaper to help advertisers navigate digital identity as access to cookies declines. Read More

We’ve posted the YouTube video of the advertising attribution webinar we hosted last week. In this educational and informative presentation, Beeswax CEO Ari Paparo joins attribution expert and[...] Read More

Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers, publishers, and adtech companies jump on board with the goal of innovating and owning their[...] Read More

Today we announced a series of partnerships to bolster Beeswax’s abilities in the Connected TV (“CTV”) space. Beeswax customers have been buying connected TV inventory for over a year, and we’ve seen[...] Read More

The most sophisticated marketers know that in-housing programmatic buying isn’t really about programmatic buying at all. Rather, success across the programmatic channels stems from the data and[...] Read More

There's an interesting dynamic among ad tech industry startups, where the business models sought by investors diverge from those that are easiest to execute and fastest to generate revenue. Read More

Since we first launched Beeswax’s Bidder-as-a-Service™, one of the most compelling and unique capabilities has been the ability for customers to Bring Your Own Algorithm (“BYOA”). Unlike any other[...] Read More

Our CEO Ari Paparo whiteboards the strategic questions that need to be answered when a marketer thinks about in-housing programmatic media buying on Tradertalk. Read More