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Our CEO, Ari Paparo, writes a useful primer on various ad-tech business models. Read More
Adexchanger discusses how we brought advertising transparency to Legendary Entertainment. Read More
Our friends over at Metamarkets have published a detailed case study illustrating how Beeswax includes their cutting-edge analytics into our Bidder-as-a-Service suite. Read More
Beeswax is happy to announce the beta availability of native in-app ads through our Bidder-as-a-Service™ platform. Read More
Beeswax CEO Ari Paparo has a short but useful post about the challenges to building a sustainable ad tech ecosystem, especially in Europe: Read More
While display and mobile have been well-served with custom ad tech solutions, there have been far fewer options available to video buyers and ad networks who need a video bidder they can customise,[...] Read More
Beeswax, which provides a licensed "Ad-Bidder-as-a-Service" technology geared to two primary constituents: (1) ad tech firms, such as ad networks that are trying to get with the programmatic trend,[...] Read More
We’ve been busy bees over the last several months building an entirely new approach to RTB bidding: we call it the Bidder-as-a-Service (BaaS) and we are excited to launch it to Beta today. Read More
You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys. Read More