Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a[...] Read More

Xfinity, Comcast, FreeWheel, and Beeswax Deliver a Transformational Advertising Technology Connecting the dots between Linear TV, CTV, and Internal and external identity sources and signals powers a[...] Read More

You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys. Read More

Bid shading is a crucial cost-saving feature that protects buyers from overpaying for inventory in first-price auctions by closing the gap between what a buyer’s willing to pay and what they should[...] Read More

We all know the nagging, central critique of advertising, made over 100 years ago: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Read More

By now, you may have read our eBook, Beyond the DSP: Why It’s Time For Your Own Bidder. In it, we talk about some broad categories of solutions to the problems of bidding, targeting, optimization,[...] Read More

You’ve heard the big news: Apple has announced that, upon a user’s upgrading to iOS 14, apps must ask for permission to access IDFA for advertising. So what does it mean for you? Read More

Last month we announced our new UI and reporting suite, Buzz 2.0. If you weren’t able to attend our training webinar, watch the video here. This month we have a number of big new features built on[...] Read More

It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change will have a bigger and more immediate impact on[...] Read More

Watch this webinar recording to learn how Antenna™ works, what you can do with it from a performance marketing perspective, and hear from Jordan Bentley, founder of ClearRTB who is using Beeswax[...] Read More