Beeswax Agrees to be Acquired by Comcast's FreeWheel

Published on December 17, 2020 by The Ari Paparo

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Case Study: The Programmatic Company

Published on December 01, 2020 by The James Dempsey
Customer Success

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What is Bid Shading and How it Saves You Money

Published on October 19, 2020 by The The Beeswax Team
Educational Topics

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By The Beeswax Team

You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys.  Read More

By The Beeswax Team

Bid shading is a crucial cost-saving feature that protects buyers from overpaying for inventory in first-price auctions by closing the gap between what a buyer’s willing to pay and what they should[...] Read More

By The Beeswax Team

We all know the nagging, central critique of advertising, made over 100 years ago: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Read More

By Paul Knegten

By now, you may have read our eBook, Beyond the DSP: Why It’s Time For Your Own Bidder. In it, we talk about some broad categories of solutions to the problems of bidding, targeting, optimization,[...] Read More

By Mike Munley

You’ve heard the big news: Apple has announced that, upon a user’s upgrading to iOS 14, apps must ask for permission to access IDFA for advertising. So what does it mean for you? Read More

By The Beeswax Team

Last month we announced our new UI and reporting suite, Buzz 2.0. If you weren’t able to attend our training webinar, watch the video here. This month we have a number of big new features built on[...] Read More

By The Beeswax Team

It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change will have a bigger and more immediate impact on[...] Read More

By The Beeswax Team

  Watch this webinar recording to learn how Antenna™ works, what you can do with it from a performance marketing perspective, and hear from Jordan Bentley, founder of ClearRTB who is using Beeswax[...] Read More

By The Beeswax Team

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By Tyler Daelemans

We are happy to announce Antenna™, a private data warehouse for Beeswax customers built on industry-leading platform Snowflake. Read More

Latest post

January 19, 2021
What questions should you ask yourself, and your ad tech partners in 2021?

By Cadi Jones

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Latest Downloads

White Paper: The Future of Digital Identity
Beyond the DSP: Why It's Time for Your Own Bidder.
A Guide To In-Housing Your Programmatic Strategy


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