Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers, publishers, and adtech companies jump on board with the goal of innovating and owning their own tech stack for programmatic buying. We’ve seen our customers innovate around workflow, first and third-party data, and attribution. But the most prevalent use case […]Read More

We’ve posted the YouTube video of the attribution webinar we hosted last week. In this educational and informative presentation, Beeswax CEO Ari Paparo joins attribution expert and CentralControl CEO, Rick Bruner in a discussion of how to measure ad effectiveness. The presentation starts with the basics (last-click attribution) and ends with a deep dive on […]Read More

We are happy to announce that Beeswax has been recognized for our fast growth by both the Inc. 5000 and Crain’s New York. Back in August we learned we ranked an amazing #46 on Inc. Magazine’s list of top 5,000 fastest growing firms in the US. And just last week Crain’s New York listed us […]Read More

Industry Veteran to Join the Bidder-as-a-Service™ Pioneer We’re excited to welcome Matt Clark as our first vice president of partnerships. In the role, Clark will be responsible for overseeing all new and existing exchange and data partnerships, as well as managing Beeswax’s Programmatic Cloud. He will report directly to the chief executive officer, Ari Paparo. […]Read More

Big traditional media companies have serious problems these days. Declining TV viewership, fragmented digital audiences, competition with the digital giants, and an uncertain environment all add up to enormous bottom-line pressure. This is precisely why we just announced a unique partnership with Operative. The integration between Beewax’s platform and Operative’s order management system enables media companies […]Read More

One of the core problems in data engineering is defining and orchestrating scheduled ETL pipelines. While aspects of the problem are general, the dream is to choose and use a framework that does “everything but write your query.” In reality, frameworks are useful but do less than they promise.  Your team still has to do […]Read More