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Introducing Bid Models: Multivariate Control over Bidding

Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers, publishers, and adtech companies jump on board with the goal of innovating and owning their own tech stack for programmatic buying. We’ve seen our customers innovate around workflow, first and third-party data, and attribution. But the most prevalent use case […]Read More

February 19, 2019

Beeswax Integrates with Operative: Because It Ain’t Easy Selling Media

Big traditional media companies have serious problems these days. Declining TV viewership, fragmented digital audiences, competition with the digital giants, and an uncertain environment all add up to enormous bottom-line pressure. This is precisely why we just announced a unique partnership with Operative. The integration between Beewax’s platform and Operative’s order management system enables media companies […]Read More

January 23, 2019

Data Pipeline Frameworks: The Dream and the Reality

One of the core problems in data engineering is defining and orchestrating scheduled ETL pipelines. While aspects of the problem are general, the dream is to choose and use a framework that does “everything but write your query.” In reality, frameworks are useful but do less than they promise.  Your team still has to do […]Read More

January 8, 2019

Connected TV: Opportunities and Challenges

Today we announced a series of partnerships to bolster Beeswax’s abilities in the Connected TV (“CTV”) space. Beeswax customers have been buying CTV inventory for over a year, and we’ve seen increasing liquidity and inventory over that time. I want to step back from the hype a bit and talk about where this activity is coming […]Read More

December 20, 2018

Data Ownership and an In-House Approach

The most sophisticated marketers know that in-housing isn’t really about programmatic buying at all. Rather, success across the programmatic channels stems from the data and insights that power these strategies. So, we sat down with Michael Katz, CEO of leading customer data platform mParticle, and Ari Paparo, CEO of Beeswax, the programmatic buying platform of […]Read More

October 29, 2018

Learn about the Beeswax Founders

Business Insider has published a series of articles highlighting the experiences of Ram, Shamim and Ari as we grew Beeswax in the early days. Ah, the memories: Our obsession with whiteboards How we named our company Why we started the company and left cushy jobs at Google How we reduce time spent in meetingsRead More