The Latest Buzz: The Beeswax Blog

We are happy to announce support for the IAB's Ads.txt standard effective immediately.

iab

We are scanning the top 50,000 domains we see from exchanges and have already found almost 12,000 valid ads.txt files.

Within the Beeswax service we are uniquely offering two different ways for our customers to implement the Ads.txt data. Like other DSPs, customers can target individual campaigns away from non-authorized auctions. But, in addition, since the Beeswax Bidder-as-a-Service offering gives customers complete control over the auction they listen to, we have implemented Ads.txt at the filtering level, allowing customers to choose to eliminate all non-compliant auctions from their QPS.

Our CEO, Ari Paparo, writes a guest column for AdExchanger highlighting some of the key questions buyers should be asking about their DSP's SPO strategies. While DSPs are trying to cut costs and duplication, they may be doing so at the expense of reach and ROI. Read more at AdExchanger....

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We're happy to announce the Beeswax has acquired the assets of the RTBKit open source bidder. We have been fans of RTBKit since it was originally developed by Datacratic and the thinking behind the project influenced much of the product development at Beeswax. In fact, in the first business plan...

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If your company has a salesforce, and you sell SaaS deals of a decent size, there's a pretty near certainty your company has a gong. Ring in the deals…GONG. OK, it's a little stupid but also fun. And as our company, Beeswax, started to really scale, inevitably a gong...

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