Our friends over at Metamarkets have published a detailed case study illustrating how Beeswax includes their cutting-edge analytics into our Bidder-as-a-Service suite.
While most DSPs offer you a query tool or some homegrown inventory analytics, only Beeswax gives you a best-of-breed tool for discovering available inventory -- and we couldn't do it without this important partnership.
Read more at the Metamarkets site.
Beeswax is happy to announce the beta availability of native in-app ads through our Bidder-as-a-Service™ platform. Our Chief Product Officer, Shamim Samadi, conducted a webinar to cover this exciting topic: Download the presentation... Watch the recorded webinar below: Native ads are a great way to cut through the clutter and...
Who doesn't like being cool? We're excited to announce that Gartner has named Beeswax one of four "Cool Vendors in Advertising". The key finding: "Advertising is experiencing unprecedented disruption that makes marketing leaders struggle to manage programs and make decisions." And the recommendation for marketers: "Consult your media buying and...
In conjunction with CEO Ari Paparo's visit to the UK and speaking at the IAB Interact event, TheDrum published an insightful Q&A dramatically titled "Beeswax CEO Ari Paparo eyes EU expansion, counters claims of 'the adpocalypse'". Showing off his deep vocabulary skills: "We envisage a potentially big market...
Beeswax CEO Ari Paparo has a short but useful post about the challenges to building a sustainable ad tech ecosystem, especially in Europe: The key question we should ask is: “How do we encourage creativity and innovation in an industry that is consolidating and where the cost of doing business...