Since its founding in 2016, businesses have used Beeswax to build proprietary AdTech solutions to solve a myriad of marketing challenges. Beeswax’s bespoke bidding tools, such as our Custom Data[...] Read More

Bid shading is a cost-saving technology that has become increasingly commonplace alongside first-price auctions. That said, it’s still a new technology and something I’m frequently asked[...] Read More

What is Header Bidding? Read More

Supply Path Optimization, otherwise known as SPO is an important topic for digital media strategists to understand.  Read More

According to a recent article in The Drum, programmatic advertising spend is now accounting for more than 80% of digital advertising investment. Read More

What are the Three Things You Need to Know About Programmatic Auction Dynamics? Read More

As streaming TV continues to grow in popularity, more and more brands want in on the advertising benefits. But there’s a lot of confusion around terminology in this new channel, and it merits[...] Read More

The cookie-less future is upon us. What does that mean for you as a marketer? We don’t know what - if anything - will replace the third-party cookie, but let’s explore some possibilities before 2022,[...] Read More

The looming cookiepocalypse is radically reshaping the ad tech industry. While the perception is that the loss of 3rd party cookie targeting will reduce advertisers’ ability to reach the exact[...] Read More

If you’ve been following the online advertising industry at all over the past year, you’re well familiar with the looming threat of the death of the 3rd party cookie, or ‘cookiepocalypse’. Google’s[...] Read More