My latest article on AdExchanger uses a handy flowchart to illustrate the various ways to monetize first party data. If you end up in the "sell media" box, let me know and I'll hook you up with a Bidder. So You Have Unique Data?...
Our friends over at Metamarkets have published a detailed case study illustrating how Beeswax includes their cutting-edge analytics into our Bidder-as-a-Service suite. While most DSPs offer you a query tool or some homegrown inventory analytics, only Beeswax gives you a best-of-breed tool for discovering available inventory -- and we couldn't...
Beeswax is happy to announce the beta availability of native in-app ads through our Bidder-as-a-Service™ platform. Our Chief Product Officer, Shamim Samadi, conducted a webinar to cover this exciting topic: Download the presentation... Watch the recorded webinar below: Native ads are a great way to cut through the clutter and...
Who doesn't like being cool? We're excited to announce that Gartner has named Beeswax one of four "Cool Vendors in Advertising". The key finding: "Advertising is experiencing unprecedented disruption that makes marketing leaders struggle to manage programs and make decisions." And the recommendation for marketers: "Consult your media buying and...