One of the most exciting ways customers use Beeswax is to deploy their own bidding algorithms using our unique Bidding Agent technology. This unique integration allows customers to determine the bid on each eligible auction in real-time, using their own “black box” algorithms and intelligence. While it may seem like a daunting task to write […]Read More

I’ve been working in ad-tech for most of my career, most recently a 7-year stint with Sizmek as GM of Americas, doubling the organization’s customer footprint and tripling revenue to over $100mm. We often joke about ad-tech years equating to dog years, and while not entirely accurate, you do tend to see more change in […]Read More

Since we first launched Beeswax’s Bidder-as-a-Service™, one of the most compelling and unique capabilities has been the ability for customers to Bring Your Own Algorithm (“BYOA”). Unlike any other DSP or programmatic buying system, with Beeswax customers have the ability to write their own algos, in whatever programming language they want, in their own AWS […]Read More

Our CEO Ari Paparo whiteboards the strategic questions that need to be answered when a marketer thinks about in-housing programmatic media buying. The full article on ExchangeWire, and the video below:Read More

We are happy to announce support for the IAB’s Ads.txt standard effective immediately. We are scanning the top 50,000 domains we see from exchanges and have already found almost 12,000 valid ads.txt files. Within the Beeswax service we are uniquely offering two different ways for our customers to implement the Ads.txt data. Like other DSPs, […]Read More

Our CEO, Ari Paparo, writes a guest column for AdExchanger highlighting some of the key questions buyers should be asking about their DSP’s SPO strategies. While DSPs are trying to cut costs and duplication, they may be doing so at the expense of reach and ROI.Read More

“Adtech outfit Beeswax has announced the purchase of the assets of the RTBkit open source bidder, with the acquirer maintaining that its new asset will continue to be supported by the open source community.”Read More

We’re happy to announce the Beeswax has acquired the assets of the RTBKit open source bidder. We have been fans of RTBKit since it was originally developed by Datacratic and the thinking behind the project influenced much of the product development at Beeswax. In fact, in the first business plan we developed and pitched to […]Read More

If your company has a salesforce, and you sell SaaS deals of a decent size, there’s a pretty near certainty your company has a gong. Ring in the deals…GONG. OK, it’s a little stupid but also fun. And as our company, Beeswax, started to really scale, inevitably a gong showed up on the sales floor. […]Read More

Beeswax’s CTO, Ram Rengaswamy recently gave a talk at the Code Driven NYC event where he went into some depth on the use of “Bloom filters” in ad tech. Given the extremely high volume of queries seen in programmatic ad tech Bloom filters are commonly used to probabilistically shed or shape traffic quickly and efficiently. […]Read More