The Latest Buzz: The Beeswax Blog

Our CEO Ari Paparo whiteboards the strategic questions that need to be answered when a marketer thinks about in-housing programmatic media buying.

The full article on ExchangeWire, and the video below:

We are happy to announce support for the IAB's Ads.txt standard effective immediately. We are scanning the top 50,000 domains we see from exchanges and have already found almost 12,000 valid ads.txt files. Within the Beeswax service we are uniquely offering two different ways for our...

Read More

Our CEO, Ari Paparo, writes a guest column for AdExchanger highlighting some of the key questions buyers should be asking about their DSP's SPO strategies. While DSPs are trying to cut costs and duplication, they may be doing so at the expense of reach and ROI. Read more at AdExchanger....

Read More

We're happy to announce the Beeswax has acquired the assets of the RTBKit open source bidder. We have been fans of RTBKit since it was originally developed by Datacratic and the thinking behind the project influenced much of the product development at Beeswax. In fact, in the first business plan...

Read More