The Latest Buzz: The Beeswax Blog

Beeswax CEO Ari Paparo has a short but useful post about the challenges to building a sustainable ad tech ecosystem, especially in Europe:

The key question we should ask is: “How do we encourage creativity and innovation in an industry that is consolidating and where the cost of doing business is increasing?”

If you are attending IAB Interact this week, you can hear Ari speak more about this subject in his panel on Wednesday.

Read the blog post on the IABEurope website: Differentiation in an Era of Consolidation.

Not one, but two podcasts featuring our CEO @aripap came out in the past weeks. In this AdExchanger podcast with Zach Rodgers, topics including the future of Snap's advertising business as well as a detailed overview of Beeswax's business. Meanwhile, in the Happens in Ad Ops podcast, he makes a...

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Beeswax CEO, @aripap, goes deep on how marketers and agencies should be thinking about walled gardens: https://adexchanger.com/data-driven-thinking/tactical-implications-walled-gardens/...

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Our friends at Ad-Juster have announced Beeswax integration into their platform. Ad-Juster allows customers to get integrated reporting across multiple ad tech platforms, so this integration makes it easy to compare campaign performance and spend across Beeswax and whatever other platforms customers use. Read more over at the Ad-Juster blog....

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After a couple of years working in shared space, it's great to have our own place! Beeswax just moved into our new offices right in the heart of Flatiron. We have enough space to more than double our staff in the coming year, so if you're interested in what we're...

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