As a video SSP, it is critical to provide innovative and unique value to advertisers to stay competitive and keep up with client demand in this fast-growing space. This video […]Read More
As a video SSP, it is critical to provide innovative and unique value to advertisers to stay competitive and keep up with client demand in this fast-growing space. This video […]Read More
Today, we’re launching Bid Shading. While many buying platforms offer this feature, we’re applying the Beeswax treatment: more ownership, transparency and control. Bid shading is a crucial cost-saving feature that […]Read More
We all know the nagging, central critique of advertising, made over 100 years ago: “Half the money I spend on advertising is wasted; the trouble is I don’t know which […]Read More
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Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their […]Read More
By now, you may have read our eBook, Beyond the DSP: Why It’s Time For Your Own Bidder. In it, we talk about some broad categories of solutions to the […]Read More
Since we released the new targeting screens and Report Builder in July we’ve gotten great feedback and heard from a lot of customers who are waiting for the REST API […]Read More
You’ve heard the big news: Apple has announced that, upon a user’s upgrading to iOS 14, apps must ask for permission to access IDFA. So what does it mean for […]Read More
In a world where £0.28 of every £1 spent by an advertiser actually reaches the publisher, transparency and control have never been more important in the digital advertising industry. The […]Read More
