The Latest Buzz: The Beeswax Blog

via GIPHY Almost two years ago we launched our Bidder-as-a-Service to enable sophisticated media buyers to extend and customize their own RTB bidder in the cloud. We've been astounded by the creativity and technical sophistication that our customers have brought to our platform, and we're happy to share some of...

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My latest article on AdExchanger uses a handy flowchart to illustrate the various ways to monetize first party data. If you end up in the "sell media" box, let me know and I'll hook you up with a Bidder. So You Have Unique Data?...

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