A New Solution for Marketers

Published on May 18, 2022 by The Xander Kotsatos
OTT, advertising

Read the Blog Post

The In's and Out's of Bid Shading

Published on April 22, 2022 by The Xander Kotsatos

Read the Blog Post

What is Header Bidding and Why Does it Matter?

Published on October 14, 2021 by The The Beeswax Team

Read the Blog Post

Beeswax Guide to Supply Path Optimization (SPO)

Published on October 12, 2021 by The The Beeswax Team

Read the Blog Post

By Xander Kotsatos

One year after Beeswax’s acquisition by Freewheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV. While Beeswax has always done[...] Read More

By Xander Kotsatos

Since its founding in 2016, businesses have used Beeswax to build proprietary AdTech solutions to solve a myriad of marketing challenges. Beeswax’s bespoke bidding tools, such as our Custom Data[...] Read More

By Xander Kotsatos

Bid shading is a cost-saving technology that has become increasingly commonplace alongside first-price auctions. That said, it’s still a new technology and something I’m frequently asked[...] Read More

By The Beeswax Team

What is Header Bidding? Read More

By The Beeswax Team

Supply Path Optimization, otherwise known as SPO is an important topic for digital media strategists to understand.  Read More

By The Beeswax Team

According to a recent article in The Drum, programmatic advertising spend is now accounting for more than 80% of digital advertising investment. Read More

By The Beeswax Team

What are the Three Things You Need to Know About Programmatic Auction Dynamics? Read More

By The Beeswax Team

As streaming TV continues to grow in popularity, more and more brands want in on the advertising benefits. But there’s a lot of confusion around terminology in this new channel, and it merits[...] Read More

By The Beeswax Team

The cookie-less future is upon us. What does that mean for you as a marketer? We don’t know what - if anything - will replace the third-party cookie, but let’s explore some possibilities before 2022,[...] Read More

By The Beeswax Team

The looming cookiepocalypse is radically reshaping the ad tech industry. While the perception is that the loss of 3rd party cookie targeting will reduce advertisers’ ability to reach the exact[...] Read More

Latest post

June 07, 2022
Beeswax Natively Integrates Advanced Access to Freewheel's Premium CTV Marketplace

By Xander Kotsatos

Read More

Latest Downloads

White Paper: The Future of Digital Identity
Beyond the DSP: Why It's Time for Your Own Bidder.
A Guide To In-Housing Your Programmatic Strategy

Subscribe

Sign Up For Our Blog Digest

Get the latest buzz.