FAST Advertising is an Exciting New Channel for Advertisers

Published on August 05, 2022 by The The Beeswax Team
Educational Topics

Read the Blog Post

Demystifying Viewership Data With Beeswax

Published on July 13, 2022 by The The Beeswax Team
Educational Topics

Read the Blog Post

A New Solution for Marketers

Published on May 18, 2022 by The Xander Kotsatos
OTT, advertising

Read the Blog Post

The In's and Out's of Bid Shading

Published on April 22, 2022 by The Xander Kotsatos

Read the Blog Post

By The Beeswax Team

Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a[...] Read More

By The Beeswax Team

Xfinity, Comcast, FreeWheel, and Beeswax Deliver a Transformational Advertising Technology Connecting the dots between Linear TV, CTV, and Internal and external identity sources and signals powers a[...] Read More

By Xander Kotsatos

One year after Beeswax’s acquisition by Freewheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV. While Beeswax has always done[...] Read More

By Xander Kotsatos

Since its founding in 2016, businesses have used Beeswax to build proprietary AdTech solutions to solve a myriad of marketing challenges. Beeswax’s bespoke bidding tools, such as our Custom Data[...] Read More

By Xander Kotsatos

Bid shading is a cost-saving technology that has become increasingly commonplace alongside first-price auctions. That said, it’s still a new technology and something I’m frequently asked[...] Read More

By The Beeswax Team

What is Header Bidding? Read More

By The Beeswax Team

Supply Path Optimization, otherwise known as SPO is an important topic for digital media strategists to understand.  Read More

By The Beeswax Team

According to a recent article in The Drum, programmatic advertising spend is now accounting for more than 80% of digital advertising investment. Read More

By The Beeswax Team

What are the Three Things You Need to Know About Programmatic Auction Dynamics? Read More

By The Beeswax Team

As streaming TV continues to grow in popularity, more and more brands want in on the advertising benefits. But there’s a lot of confusion around terminology in this new channel, and it merits[...] Read More

Latest post

August 05, 2022
FAST Advertising is an Exciting New Channel for Advertisers

By The Beeswax Team

Read More

Latest Downloads

White Paper: The Future of Digital Identity
Beyond the DSP: Why It's Time for Your Own Bidder.
A Guide To In-Housing Your Programmatic Strategy

Subscribe

Sign Up For Our Blog Digest

Get the latest buzz.