Beeswax's CTO, Ram Rengaswamy recently gave a talk at the Code Driven NYC event where he went into some depth on the use of "Bloom filters" in ad tech.
Given the extremely high volume of queries seen in programmatic ad tech Bloom filters are commonly used to probabilistically shed or shape traffic quickly and efficiently.
See the presentation below:
via GIPHY Almost two years ago we launched our Bidder-as-a-Service to enable sophisticated media buyers to extend and customize their own RTB bidder in the cloud. We've been astounded by the creativity and technical sophistication that our customers have brought to our platform, and we're happy to share some of...