You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys. That’s […]Read More
You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys. That’s […]Read More
As a video SSP, it is critical to provide innovative and unique value to advertisers to stay competitive and keep up with client demand in this fast-growing space. This video […]Read More
Today, we’re launching Bid Shading. While many buying platforms offer this feature, we’re applying the Beeswax treatment: more ownership, transparency and control. Bid shading is a crucial cost-saving feature that […]Read More
Get the latest buzz.
We all know the nagging, central critique of advertising, made over 100 years ago: “Half the money I spend on advertising is wasted; the trouble is I don’t know which […]Read More
Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their […]Read More
By now, you may have read our eBook, Beyond the DSP: Why It’s Time For Your Own Bidder. In it, we talk about some broad categories of solutions to the […]Read More
Since we released the new targeting screens and Report Builder in July we’ve gotten great feedback and heard from a lot of customers who are waiting for the REST API […]Read More
You’ve heard the big news: Apple has announced that, upon a user’s upgrading to iOS 14, apps must ask for permission to access IDFA. So what does it mean for […]Read More
