What is Header Bidding and Why Does it Matter?

Published on October 14, 2021 by The The Beeswax Team

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Beeswax Guide to Supply Path Optimization (SPO)

Published on October 12, 2021 by The The Beeswax Team

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By The Beeswax Team

Through the agreement, Beeswax customers can use DoubleVerify’s suite of solutions to authenticate the performance of their campaigns. Read More

By The Beeswax Team

Last month we announced our new UI and reporting suite, Buzz 2.0. If you weren’t able to attend our training webinar, watch the video here. This month we have a number of big new features built on[...] Read More

By The Beeswax Team

Beeswax upgrades Buzz with improved targeting and analytics Better usability, functionality and speed NEW YORK, July 16, 2020 /PRNewswire/ — Beeswax is upgrading its user interface and API, Buzz, to[...] Read More

By The Beeswax Team

It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change will have a bigger and more immediate impact on[...] Read More

By The Beeswax Team

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By Bill Schild

So you’re thinking about switching to a new DSP. Maybe it’s the lack of transparency or the inability to iterate on your optimization tactics due to the limited amount of log level data you receive.[...] Read More

By The Beeswax Team

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By The Beeswax Team

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By The Beeswax Team

The Programmatic Company improves performance by 25% using Beeswax Bidder-as-a-ServiceTM PARIS (3 July, 2020) – The Programmatic Company has seen a 25 per cent improvement in the performance of[...] Read More

By Paul Knegten

Thanks to our friends at Smart AdServer for organizing a great event – we were thrilled to host three panels that dug into programmatic trends and best practices with the people who make it happen[...] Read More

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October 14, 2021
What is Header Bidding and Why Does it Matter?

By The Beeswax Team

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