By The Beeswax Team

Beeswax upgrades Buzz with improved targeting and analytics Better usability, functionality and speed NEW YORK, July 16, 2020 /PRNewswire/ — Beeswax is upgrading its user interface and API, Buzz, to[...] Read More

By The Beeswax Team

It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change will have a bigger and more immediate impact on[...] Read More

By The Beeswax Team

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By Bill Schild

So you’re thinking about switching to a new DSP. Maybe it’s the lack of transparency or the inability to iterate on your optimization tactics due to the limited amount of log level data you receive.[...] Read More

By The Beeswax Team

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By The Beeswax Team

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By The Beeswax Team

The Programmatic Company improves performance by 25% using Beeswax Bidder-as-a-ServiceTM PARIS (3 July, 2020) – The Programmatic Company has seen a 25 per cent improvement in the performance of[...] Read More

By Paul Knegten

Thanks to our friends at Smart AdServer for organizing a great event – we were thrilled to host three panels that dug into programmatic trends and best practices with the people who make it happen[...] Read More

By The Beeswax Team

  Watch this webinar recording to learn how Antenna™ works, what you can do with it from a performance marketing perspective, and hear from Jordan Bentley, founder of ClearRTB who is using Beeswax[...] Read More

By The Beeswax Team

  Getting your approach to SPO (Supply Path Optimization) right is more important than ever. It can influence your win rate, increase your reach and save significant costs. Read More

Latest post

April 21, 2021
Why You Should Be Considering a Multi-touch Attribution Model, if You aren’t Already

By The Beeswax Team

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