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You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys.  Read More

  Watch the video of our webinar with Bruno Vannod, CEO @ The Programmatic Company (French version here). We hear it time and time again – experienced programmatic buyers that are blocked from[...] Read More

Bid shading is a crucial cost-saving feature that protects buyers from overpaying for inventory in first-price auctions by closing the gap between what a buyer’s willing to pay and what they should[...] Read More

We all know the nagging, central critique of advertising, made over 100 years ago: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Read More

Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of[...] Read More

By now, you may have read our eBook, Beyond the DSP: Why It’s Time For Your Own Bidder. In it, we talk about some broad categories of solutions to the problems of bidding, targeting, optimization,[...] Read More

Since we released the new targeting screens and Report Builder in July we’ve gotten great feedback and heard from a lot of customers who are waiting for the REST API update. Great news: This month[...] Read More

You’ve heard the big news: Apple has announced that, upon a user’s upgrading to iOS 14, apps must ask for permission to access IDFA for advertising. So what does it mean for you? Read More

In a world where £0.28 of every £1 spent by an advertiser actually reaches the publisher, transparency and control have never been more important in the digital advertising industry. The Ozone[...] Read More