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The world changed pretty dramatically in 2020, and the pace of change isn’t slowing down – even as we stroll tentatively into 2021. With media consumption on the rise, what will programmatic[...] Read More
Do you know which demand-side platform (DSP) your agency is using? More importantly, do you know how they’re using it, or what the monthly reports you’re getting really mean? Read More
When the world shut down, online media consumption went way, way up. Streaming services and online gaming companies saw engagement go through the roof. (Do you know anyone who didn’t binge-watch “The[...] Read More
Programmatic has been steadily gaining traction for over a decade now, and even though we’ve seen a steady stream of acquisitions and mergers, it still feels like the market’s as crowded as it’s ever[...] Read More
Summary of a virtual panel discussion featuring Liely Bullock, Global Account Lead, Ebiquity Tech at Ebiquity Catherine Dunkerley, Senior Manager, Data, Media and Assurance, PwC Amir Malik, Managing[...] Read More
Watch the video of our webinar with Bruno Vannod, CEO @ The Programmatic Company (French version here). We hear it time and time again – experienced programmatic buyers that are blocked from[...] Read More
You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys. Read More
Bid shading is a crucial cost-saving feature that protects buyers from overpaying for inventory in first-price auctions by closing the gap between what a buyer’s willing to pay and what they should[...] Read More
We all know the nagging, central critique of advertising, made over 100 years ago: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Read More