Watch the video of our webinar with Bruno Vannod, CEO @ The Programmatic Company (French version here).
We hear it time and time again – experienced programmatic buyers that are blocked from leveraging their intelligence with their current DSP (Demand Side Platform). Although it must be said that over the past few years legacy DSPs have opened up slightly, leaving their blackbox ajar for buyers to peer into. They’ve started offering some limited log level data, custom bidding strategies etc. These can work well, but for the more sophisticated buyers it’s not enough – they want an uninhibited view in a fully transparent system.
The more sophisticated the customer, the more they require this to truly shine. The Programmatic Company is a perfect example of this trend, which we’ve been seeing since we first offered the Bidder-as-a-Service.
Initially when we were speaking to The Programmatic Company, they were concerned with three shortfalls in their current DSP:
Our initial conversations were centered around these three components, and after analyzing our documentation on the API and logs they realized Beeswax was an ideal fit. We started working together last year and their traders and campaign managers seamlessly shifted their campaigns, which ran across all formats (video, web, In-App and native), to Beeswax without any issues.
The team has made excellent progress with our easy to use, completely open API as well optimized campaigns and built a reporting dashboard using our robust log level data. Additionally, they have reaped the rewards of our commercial model – resulting in reduced cost for them and more scale for their advertisers. However they have also noticed some other, unexpected, benefits from working with us:
The Programmatic Company is a great example of a successful media business who recognised the danger in being dependent on major multinational conglomerates. Whether it’s the lack of raw insights, lack of customization abilities or simply the lack of support, the shortfalls of using these companies have been well documented. At Beeswax, our focus is on building long lasting, trusted partnerships through independent, agile and completely transparent technology. This, along with our highly experienced global support team, means we can help customers navigate the ever-changing programmatic ecosystem and allow you to focus on what makes your business unique.
Learn more about The Programatic Company and their experience here: