Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a[...] Read More

Xfinity, Comcast, FreeWheel, and Beeswax Deliver a Transformational Advertising Technology Connecting the dots between Linear TV, CTV, and Internal and external identity sources and signals powers a[...] Read More

One year after Beeswax’s acquisition by Freewheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV. While Beeswax has always done[...] Read More

Since its founding in 2016, businesses have used Beeswax to build proprietary AdTech solutions to solve a myriad of marketing challenges. Beeswax’s bespoke bidding tools, such as our Custom Data[...] Read More

Bid shading is a cost-saving technology that has become increasingly commonplace alongside first-price auctions. That said, it’s still a new technology and something I’m frequently asked[...] Read More

What is Header Bidding? Read More

Supply Path Optimization, otherwise known as SPO is an important topic for digital media strategists to understand. Read More

According to a recent article in The Drum, programmatic advertising spend is now accounting for more than 80% of digital advertising investment. Read More

What are the Three Things You Need to Know About Programmatic Auction Dynamics? Read More

As streaming TV continues to grow in popularity, more and more brands want in on the advertising benefits. But there’s a lot of confusion around terminology in this new channel, and it merits[...] Read More