What is Header Bidding and Why Does it Matter?

Published on October 14, 2021 by The The Beeswax Team

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Beeswax Guide to Supply Path Optimization (SPO)

Published on October 12, 2021 by The The Beeswax Team

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By The Beeswax Team

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By The Beeswax Team

  Getting your approach to SPO (Supply Path Optimization) right is more important than ever. It can influence your win rate, increase your reach and save significant costs. Read More

By The Beeswax Team

We partnered with Beachfront and LiveRamp to deliver this webinar on how brands and media buyers should navigate the road ahead post-COVID with efficient ad-tech solutions. Read More

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Hi! I’m Victoria Walters, I’m Beeswax’s newest Solutions Consultant and, much to my mother’s consistent panic, I started a new job during a pandemic. Read More

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We are happy to announce Antenna™, a private data warehouse for Beeswax customers built on industry-leading platform Snowflake. Read More

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By Todd Keats

Hi, I’m Todd Keats, Sr. Director of Strategic Accounts at Beeswax. Over the past three years I’ve seen over a hundred companies implement our solution and I wanted to lay-out in simple terms what’s[...] Read More

By The Beeswax Team

As we all continue to work through these challenging times, we always try to have our customers’ needs top of mind. This month we are announcing the availability of Programmatic Guaranteed on Google,[...] Read More

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  We talk a lot about how Beeswax allows you to do things a traditional Demand Side Platform (DSP) doesn’t — things like access to auction data beyond the normal win/loss stuff, data augmentors, and[...] Read More

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October 14, 2021
What is Header Bidding and Why Does it Matter?

By The Beeswax Team

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