Webinar Recap: Take Control of SPO (Supply Path Optimization) to Improve Performance and Save Costs

Published on June 09, 2020

The Beeswax Team


Getting your approach to SPO (Supply Path Optimization) right is more important than ever. It can influence your win rate, increase your reach and save significant costs.

In this webinar, Cadi Jones, Commercial Director, EMEA at Beeswax, will explain SPO (Supply Path Optimization):

  1. How did we get here?
  2. The growing importance of SPO (Supply Path Optimization) and DPO
  3. How SPO (Supply Path Optimization) can affect your win rate
  4. Avoiding conflicts of interest and controlling your Supply Path
  5. Unlocking limits to inventory quality and improve your reach
  6.  Interrogating the data that works for you

You can learn more about SPO (Supply Path Optimization) principles here:



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