The Beeswax Team

Last-touch attribution is so last decade. The last engagement isn’t always the most significant, and there are so many newer models that take the whole customer journey into consideration. That’s why[...] Read More

Programmatic by definition automates the process of advertising, but what it means to the industry has changed dramatically in recent years. It’s still a relatively new technology, but it’s evolved[...] Read More

The past year has seen many businesses forced into digital transformation – even businesses that had never heard the phrase before the pandemic hit. From construction companies to local pizzerias,[...] Read More

The world changed pretty dramatically in 2020, and the pace of change isn’t slowing down – even as we stroll tentatively into 2021. With media consumption on the rise, what will programmatic[...] Read More

Do you know which demand-side platform (DSP) your agency is using? More importantly, do you know how they’re using it, or what the monthly reports you’re getting really mean?  Read More

When the world shut down, online media consumption went way, way up. Streaming services and online gaming companies saw engagement go through the roof. (Do you know anyone who didn’t binge-watch “The[...] Read More

Programmatic has been steadily gaining traction for over a decade now, and even though we’ve seen a steady stream of acquisitions and mergers, it still feels like the market’s as crowded as it’s ever[...] Read More

You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys.  Read More

Bid shading is a crucial cost-saving feature that protects buyers from overpaying for inventory in first-price auctions by closing the gap between what a buyer’s willing to pay and what they should[...] Read More

We all know the nagging, central critique of advertising, made over 100 years ago: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Read More