The Beeswax Team

As streaming TV continues to grow in popularity, more and more brands want in on the advertising benefits. But there’s a lot of confusion around terminology in this new channel, and it merits[...] Read More

The cookie-less future is upon us. What does that mean for you as a marketer? We don’t know what - if anything - will replace the third-party cookie, but let’s explore some possibilities before 2022,[...] Read More

The looming cookiepocalypse is radically reshaping the ad tech industry. While the perception is that the loss of 3rd party cookie targeting will reduce advertisers’ ability to reach the exact[...] Read More

If you’ve been following the online advertising industry at all over the past year, you’re well familiar with the looming threat of the death of the 3rd party cookie, or ‘cookiepocalypse’. Google’s[...] Read More

This article reviews the most widely used display advertising KPIs. We also go deeper into lesser known ways of measuring the effectiveness of your display advertising campaigns.  Read More

Geo-fencing is one way to accomplish what’s known as location-based marketing. Geo-fencing can be attractive to marketers because there’s an inferred relationship between location and intent. Read More

Digital advertising is critical for businesses, perhaps more in 2021 than ever before. As digital media consumption continues to rise, more and more eyes are on screens, ready to interact with your[...] Read More

Last-touch attribution is so last decade. The last engagement isn’t always the most significant, and there are so many newer models that take the whole customer journey into consideration. That’s why[...] Read More

Programmatic by definition automates the process of advertising, but what it means to the industry has changed dramatically in recent years. It’s still a relatively new technology, but it’s evolved[...] Read More

First-click, last-click, u-shaped? Attribution isn’t getting any simpler. Unless you’ve been in the digital space for a decade or more, it’s hard to know which model will be right for your campaigns[...] Read More