Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a[...] Read More
The Beeswax Team
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Xfinity, Comcast, FreeWheel, and Beeswax Deliver a Transformational Advertising Technology Connecting the dots between Linear TV, CTV, and Internal and external identity sources and signals powers a[...] Read More
What is Header Bidding? Read More
Supply Path Optimization, otherwise known as SPO is an important topic for digital media strategists to understand. Read More
According to a recent article in The Drum, programmatic advertising spend is now accounting for more than 80% of digital advertising investment. Read More
What are the Three Things You Need to Know About Programmatic Auction Dynamics? Read More
As streaming TV continues to grow in popularity, more and more brands want in on the advertising benefits. But there’s a lot of confusion around terminology in this new channel, and it merits[...] Read More
The cookie-less future is upon us. What does that mean for you as a marketer? We don’t know what - if anything - will replace the third-party cookie, but let’s explore some possibilities before 2022,[...] Read More
The looming cookiepocalypse is radically reshaping the ad tech industry. While the perception is that the loss of 3rd party cookie targeting will reduce advertisers’ ability to reach the exact[...] Read More
If you’ve been following the online advertising industry at all over the past year, you’re well familiar with the looming threat of the death of the 3rd party cookie, or ‘cookiepocalypse’. Google’s[...] Read More