The Beeswax Team

By The Beeswax Team

Digital advertising is critical for businesses, perhaps more in 2021 than ever before. As digital media consumption continues to rise, more and more eyes are on screens, ready to interact with your[...] Read More

By The Beeswax Team

Last-touch attribution is so last decade. The last engagement isn’t always the most significant, and there are so many newer models that take the whole customer journey into consideration. That’s why[...] Read More

By The Beeswax Team

Programmatic by definition automates the process of advertising, but what it means to the industry has changed dramatically in recent years. It’s still a relatively new technology, but it’s evolved[...] Read More

By The Beeswax Team

First-click, last-click, u-shaped? Attribution isn’t getting any simpler. Unless you’ve been in the digital space for a decade or more, it’s hard to know which model will be right for your campaigns[...] Read More

By The Beeswax Team

The past year has seen many businesses forced into digital transformation – even businesses that had never heard the phrase before the pandemic hit. From construction companies to local pizzerias,[...] Read More

By The Beeswax Team

The world changed pretty dramatically in 2020, and the pace of change isn’t slowing down – even as we stroll tentatively into 2021. With media consumption on the rise, what will programmatic[...] Read More

By The Beeswax Team

Do you know which demand-side platform (DSP) your agency is using? More importantly, do you know how they’re using it, or what the monthly reports you’re getting really mean?  Read More

By The Beeswax Team

When the world shut down, online media consumption went way, way up. Streaming services and online gaming companies saw engagement go through the roof. (Do you know anyone who didn’t binge-watch “The[...] Read More

By The Beeswax Team

Programmatic has been steadily gaining traction for over a decade now, and even though we’ve seen a steady stream of acquisitions and mergers, it still feels like the market’s as crowded as it’s ever[...] Read More

By The Beeswax Team

You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys.  Read More

Latest post

May 06, 2021
DSP Definition In the Life of A Brand Marketer

By The Beeswax Team

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