The Beeswax Team

By The Beeswax Team

There's an interesting dynamic among ad tech industry startups, where the business models sought by investors diverge from those that are easiest to execute and fastest to generate revenue. Read More

By The Beeswax Team

“We’re the fastest-growing ad-tech company in the world.” Read more at Business Insider. Read More

By The Beeswax Team

One of the most exciting ways customers use Beeswax is to deploy their own bidding algorithms using our unique Bidding Agent technology. This unique integration allows customers to determine the bid[...] Read More

By The Beeswax Team

Our CEO Ari Paparo whiteboards the strategic questions that need to be answered when a marketer thinks about in-housing programmatic media buying on Tradertalk. Read More

By The Beeswax Team

We are happy to announce support for the IAB’s Ads.txt standard effective immediately. Read More

By The Beeswax Team

Our CEO, Ari Paparo, writes a guest column for AdExchanger highlighting some of the key questions buyers should be asking about their DSP’s Supply Path Optimization strategies. Read More

By The Beeswax Team

Find out about our recent acquisition of RTBkit on The Drum. Read More

By The Beeswax Team

Beeswax’s CTO, Ram Rengaswamy recently gave a talk at the Code Driven NYC event where he went into some depth on the use of “Bloom filters” in ad tech. Read More

By The Beeswax Team

Adexchanger discusses how we brought advertising transparency to Legendary Entertainment. Read More

By The Beeswax Team

Thanks to The Drum for featuring the launch of our new Programmatic Cloud. Read More

Latest post

May 06, 2021
DSP Definition In the Life of A Brand Marketer

By The Beeswax Team

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White Paper: The Future of Digital Identity
Beyond the DSP: Why It's Time for Your Own Bidder.
A Guide To In-Housing Your Programmatic Strategy

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