Programmatic has been steadily gaining traction for over a decade now, and even though we’ve seen a steady stream of acquisitions and mergers, it still feels like the market’s as crowded as it’s ever[...] Read More
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You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys. Read More
Bid shading is a crucial cost-saving feature that protects buyers from overpaying for inventory in first-price auctions by closing the gap between what a buyer’s willing to pay and what they should[...] Read More
We all know the nagging, central critique of advertising, made over 100 years ago: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Read More
Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of[...] Read More
Since we released the new targeting screens and Report Builder in July we’ve gotten great feedback and heard from a lot of customers who are waiting for the REST API update. Great news: This month[...] Read More
Through the agreement, Beeswax customers can use DoubleVerify’s suite of solutions to authenticate the performance of their campaigns. Read More
Last month we announced our new UI and reporting suite, Buzz 2.0. If you weren’t able to attend our training webinar, watch the video here. This month we have a number of big new features built on[...] Read More
It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change will have a bigger and more immediate impact on[...] Read More
Beeswax upgrades Buzz with improved targeting and analytics Better usability, functionality and speed NEW YORK, July 16, 2020 /PRNewswire/ — Beeswax is upgrading its user interface and API, Buzz, to[...] Read More