This article reviews the most widely used display advertising KPIs. We also go deeper into lesser known ways of measuring the effectiveness of your display advertising campaigns. Read More
The Beeswax Team
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Geo-fencing is one way to accomplish what’s known as location-based marketing. Geo-fencing can be attractive to marketers because there’s an inferred relationship between location and intent. Read More
Digital advertising is critical for businesses, perhaps more in 2021 than ever before. As digital media consumption continues to rise, more and more eyes are on screens, ready to interact with your[...] Read More
Last-touch attribution is so last decade. The last engagement isn’t always the most significant, and there are so many newer models that take the whole customer journey into consideration. That’s why[...] Read More
Programmatic by definition automates the process of advertising, but what it means to the industry has changed dramatically in recent years. It’s still a relatively new technology, but it’s evolved[...] Read More
First-click, last-click, u-shaped? Attribution isn’t getting any simpler. Unless you’ve been in the digital space for a decade or more, it’s hard to know which model will be right for your campaigns[...] Read More
The past year has seen many businesses forced into digital transformation – even businesses that had never heard the phrase before the pandemic hit. From construction companies to local pizzerias,[...] Read More
The world changed pretty dramatically in 2020, and the pace of change isn’t slowing down – even as we stroll tentatively into 2021. With media consumption on the rise, what will programmatic[...] Read More
Do you know which demand-side platform (DSP) your agency is using? More importantly, do you know how they’re using it, or what the monthly reports you’re getting really mean? Read More
When the world shut down, online media consumption went way, way up. Streaming services and online gaming companies saw engagement go through the roof. (Do you know anyone who didn’t binge-watch “The[...] Read More