While display and mobile have been well-served with custom ad tech solutions, there have been far fewer options available to video buyers and ad networks who need a video bidder they can customise, such as the ability to design your own algorithm.
Building your own technology has been pretty much the only option available. Today sees the official launch of Beeswax, a New York-based company started by three former Google engineers. The company is headed up by CEO Ari Paparo, who was the original author of the IAB’s VAST standard for video ad serving and a patent holder on Nielsen’s OCR measurement methodology.
Prior to founding Beeswax, Ari served as EVP Product Management at Bazaarvoice, SVP Product Management for AppNexus, and as a director of product management at Google. Here Paparo discusses the product, walled gardens and where he sees the opportunities ahead for Beeswax. Ari will be one of the speakers taking part in New Video Frontiers New York on September 10th.
You can see him walk through the Beeswax Bidder-as-a-Service proposition here.
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