AdExchanger: The Hidden Dangers of Supply Path Optimization

Our CEO, Ari Paparo, writes a guest column for AdExchanger highlighting some of the key questions buyers should be asking about their DSP’s Supply Path Optimization strategies.

While DSPs are trying to cut costs and duplication, they may be doing so at the expense of reach and ROI. Supply Path Optimization is a critical topic for ad strategists.

Read the full article about Supply Path Optimization here.