We’ve been busy bees over the last several months building an entirely new approach to RTB bidding: we call it the Bidder-as-a-Service (BaaS) and we are excited to launch it to Beta today.
The programmatic advertising industry is hitting a tipping point this year with the majority of digital media being bought programmatically. Yet, with the incredible strategic impact this change is forcing on marketers and agencies, nearly all buyers are still outsourcing to one-size-fits-all Demand Side Platforms (DSPs).
That’s sort of like a hedge fund using Charles Schwab to power their buying strategies. Our goal is to empower buyers with their own custom bidding technology and that’s why we built the Bidder-as-a-Service solution.
Not everyone needs their own bidder. Beeswax is building the Bidder-as-a-Service with the most sophisticated buyers in mind. Whether you’re a direct marketer with extensive investment in first party data, an ad network or intermediary with proprietary trading technology, or just a smart buyer that can’t get what you want out of a common DSP, having a bidder let’s you take control of your destiny and get better at buying every day.
We are taking a “video first” approach with our Beta launch. Digital video is the fastest growing sector in advertising and is quickly moving to programmatic. Coupled with our teams unique and deep history with video advertising, starting with video was the obvious choice. Our customizable Bidder-as-a-Service gives buyers access to video supply with a clean, easy-to-use UI, an open REST API, and the flexibility to customize the solution for specific buying needs.
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