April 27, 2020 – NEW YORK – Beeswax, the creator of the Bidder-as-a-Service™ is launching a whitepaper to help advertisers navigate digital identity as access to cookies declines.
Titled, The Future of Digital Identity, the paper were presented by Beeswax CEO Ari Paparo, in a live webinar.
Key topics to be covered in the Future of Digital Identity paper and webinar include:
Ari Paparo, CEO of Beeswax, comments, “Targeting using data is the lifeblood of programmatic advertising, but the ability to target is impacted by reduced access to digital identity caused by regulatory and browser changes.”
He continues, “Beeswax has always believed that part of our promise to our customers is to keep on the cutting edge of how technology can be used to help excel in digital media so we have developed technology and partnerships to facilitate other ways to activate identity with our bidder. While neither Beeswax, nor anyone else in the digital advertising ecosystem, has all the answers, we are investing heavily in helping our customers to survive and thrive in this changing digital landscape and will share key learnings in this webinar.”
For more on some of the programmatic advertising terms referenced in this article and other programmatic advertising, bookmark our glossary of programmatic advertising terms here!
By The Beeswax TeamRead More