Published on December 10, 2019
We’ve posted the YouTube video of the advertising attribution webinar we hosted last week.
In this educational and informative presentation, Beeswax CEO Ari Paparo joins attribution expert and CentralControl CEO, Rick Bruner in a discussion of how to measure ad effectiveness.
The presentation starts with the basics (last-click attribution) and ends with a deep dive on the cutting edge “ghost ads” techniques.
You can watch the advertising attribution webinar here.
For more on some of the programmatic advertising terms referenced in this article and other programmatic advertising, bookmark our glossary of programmatic advertising terms here!
The Beeswax Team