TraderTalkTV with Ari Paparo

Published on January 30, 2018

The Beeswax Team

Our CEO Ari Paparo whiteboards the strategic questions that need to be answered when a marketer thinks about in-housing programmatic media buying on Tradertalk.

The full article on ExchangeWire, and the video below:



A Guide to In-Housing Your Programmatic Strategy


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