The Entrepreneur’s Guide to Ad Tech Industry Business Models

Published on November 15, 2018

The Beeswax Team

Ad-tech Industry Models

There's an interesting dynamic among ad tech industry startups, where the business models sought by investors diverge from those that are easiest to execute and fastest to generate revenue.

Investors and acquirers have a preference for software-as-a-service (SaaS) models, with repeatable, predictable revenue and long-term contracts. But those kinds of contracts are much harder to secure than more transactional media or CPM-based deals.

In this article, we review the ad-tech industry business models that have been successfully used over the past two decades, along with the pitfalls and gotchas they have for both new entrants to the ad tech market and technology buyers.

You can read more as our CEO, Ari Paparo, writes a useful primer on various ad tech industry business models.

At Beeswax, we’re proud to be pushing the market ahead with predictable and transparent SaaS pricing.


Why It's Time for Your Own Real Time Bidder

Back to the Blog

Latest post

June 03, 2021
Chocolate Chip, Oatmeal, or Third Party?

By The Beeswax Team

Read More

Latest Downloads

White Paper: The Future of Digital Identity
Beyond the DSP: Why It's Time for Your Own Bidder.
A Guide To In-Housing Your Programmatic Strategy