Cadi Jones, our Commercial Director, EMEA, explains why brands should be focused on building their own algorithms in 2019 as opposed to relying on a one-size-fits-all approach to digital media buying. Read More

Today we announced a series of partnerships to bolster Beeswax’s abilities in the Connected TV (“CTV”) space. Beeswax customers have been buying connected TV inventory for over a year, and we’ve seen[...] Read More

The most sophisticated marketers know that in-housing programmatic buying isn’t really about programmatic buying at all. Rather, success across the programmatic channels stems from the data and[...] Read More

There's an interesting dynamic among ad tech industry startups, where the business models sought by investors diverge from those that are easiest to execute and fastest to generate revenue. Read More

Business Insider has published a series of articles highlighting the experiences of Ram, Shamim and Ari as we grew Beeswax in the early days. Ah, the memories: Read More

“We’re the fastest-growing ad-tech company in the world.” Read more at Business Insider. Read More

One of the most exciting ways customers use Beeswax is to deploy their own bidding algorithms using our unique Bidding Agent technology. This unique integration allows customers to determine the bid[...] Read More

Since we first launched Beeswax’s Bidder-as-a-Service™, one of the most compelling and unique capabilities has been the ability for customers to Bring Your Own Algorithm (“BYOA”). Unlike any other[...] Read More

Our CEO Ari Paparo whiteboards the strategic questions that need to be answered when a marketer thinks about in-housing programmatic media buying on Tradertalk. Read More

We are happy to announce support for the IAB’s Ads.txt standard effective immediately. Read More