Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers, publishers, and adtech companies jump on board with the goal of innovating and owning their own tech stack for programmatic buying. We’ve seen our customers innovate around workflow, first and third-party data, and attribution. But the most prevalent use case […]Read More

“Think of Beeswax as offering white-label ad tech. You don’t need to build or buy your own real-time ad-buying technology platform. You can use Beeswax’s software and tools for a fraction of the price. As owning a second or third tier ad-tech company becomes less viable, this company is in a good spot.”Read More

My latest article on AdExchanger uses a handy flowchart to illustrate the various ways to monetize first party data. If you end up in the “sell media” box, let me know and I’ll hook you up with a Bidder.Read More

Our friends over at Metamarkets have published a detailed case study illustrating how Beeswax includes their cutting-edge analytics into our Bidder-as-a-Service suite. While most DSPs offer you a query tool or some homegrown inventory analytics, only Beeswax gives you a best-of-breed tool for discovering available inventory — and we couldn’t do it without this important […]Read More

Beeswax is happy to announce the beta availability of native in-app ads through our Bidder-as-a-Service™ platform. Our Chief Product Officer, Shamim Samadi, conducted a webinar to cover this exciting topic: Download the presentation… Watch the recorded webinar below: Native ads are a great way to cut through the clutter and get your message to consumers […]Read More

Who doesn’t like being cool? We’re excited to announce that Gartner has named Beeswax one of four “Cool Vendors in Advertising“. The key finding: “Advertising is experiencing unprecedented disruption that makes marketing leaders struggle to manage programs and make decisions.” And the recommendation for marketers: “Consult your media buying and analytics teams to determine if […]Read More

In conjunction with CEO Ari Paparo’s visit to the UK and speaking at the IAB Interact event, TheDrum published an insightful Q&A dramatically titled “Beeswax CEO Ari Paparo eyes EU expansion, counters claims of ‘the adpocalypse’“. Showing off his deep vocabulary skills: “We envisage a potentially big market for bespoke bidding solutions in Europe” And […]Read More

Beeswax CEO Ari Paparo has a short but useful post about the challenges to building a sustainable ad tech ecosystem, especially in Europe: The key question we should ask is: “How do we encourage creativity and innovation in an industry that is consolidating and where the cost of doing business is increasing?” If you are […]Read More

Not one, but two podcasts featuring our CEO @aripap came out in the past weeks. In this AdExchanger podcast with Zach Rodgers, topics including the future of Snap’s advertising business as well as a detailed overview of Beeswax’s business. Meanwhile, in the Happens in Ad Ops podcast, he makes a moral argument about why dynamic […]Read More

“For advertisers, controlling the appearance and placement of their display advertising is always a key goal. Walled gardens fragment this control into multiple technology systems, causing, in the best-case scenario, more work to maintain a similar level of control. In a worst-case scenario, certain techniques advertisers believe to be important to their advertising simply no […]Read More