http://www.builtinnyc.com/blog/beeswax-adtech-nyc-startup Read More

http://adexchanger.com/online-advertising/beeswax-brings-its-bidder-solution-out-of-beta-as-ad-nets-look-to-reclaim-lost-ground/ Read More

Foursquare is best-known as the consumer location app launched in 2009 that let users "check-in" to different locations — but its biggest business now is all to do with data and ad-tech. Read More

I’ve been working in ad tech for almost 15 years. I’ve seen and written about the good, bad, and the ugly. The past six years has seen more change in this sector than many businesses see in a[...] Read More

http://adexchanger.com/data-driven-thinking/in-praise-of-complexity/ Read More

While display and mobile have been well-served with custom ad tech solutions, there have been far fewer options available to video buyers and ad networks who need a video bidder they can customise,[...] Read More

http://www.businessinsider.com/former-googlers-launch-ad-tech-startup-beeswax-2015-7 Read More

Beeswax, which provides a licensed "Ad-Bidder-as-a-Service" technology geared to two primary constituents: (1) ad tech firms, such as ad networks that are trying to get with the programmatic trend,[...] Read More

We’ve been busy bees over the last several months building an entirely new approach to RTB bidding: we call it the Bidder-as-a-Service (BaaS) and we are excited to launch it to Beta today. Read More

You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys. Read More