Beeswax Launches with Fousquare as a Partner

Foursquare is best-known as the consumer location app launched in 2009 that let users "check-in" to different locations — but its biggest business now is all to do with data and ad-tech.

After splitting Foursquare into two apps in 2014 — Swarm for the check-in side and Foursquare, a Yelp competitor that offers local recommendations — the company launched its programmatic ad platform, Pinpoint, in April 2015.

Pinpoint uses data from Foursquare's consumer apps to help advertisers identify, target, and measure the audiences they want to reach, based on their location. It's used by brands such as Samsung, Olive Garden, and AT&T.

See why Foursquare went with Beeswax to build Pinpoint here.