Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers, publishers, and adtech companies jump on board with the goal of innovating and owning their own tech stack for programmatic buying. We’ve seen our customers innovate around workflow, first and third-party data, and attribution. But the most prevalent use case […]Read More

We use Readme.io for our API documentation, and they’ve been awesome. They interviewed me about our APIs and how we’ve built them on their “Hello World” blog: https://blog.readme.io/hello-world-beeswax/Read More

I’ve been working in ad tech for almost 15 years. I’ve seen and written about the good, bad, and the ugly. The past six years has seen more change in this sector than many businesses see in a century. Programmatic technologies blew apart existing business models and we’re still trying to figure out who’s on […]Read More