Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers, publishers, and adtech companies jump on board with the goal of innovating and owning their own tech stack for programmatic buying. We’ve seen our customers innovate around workflow, first and third-party data, and attribution. But the most prevalent use case […]Read More

I’ve been working in ad tech for almost 15 years. I’ve seen and written about the good, bad, and the ugly. The past six years has seen more change in this sector than many businesses see in a century. Programmatic technologies blew apart existing business models and we’re still trying to figure out who’s on […]Read More

We’ve been busy bees over the last several months building an entirely new approach to RTB bidding: we call it the Bidder-as-a-Service (BaaS) and we are excited to launch it to Beta today. The industry is hitting a tipping point this year with the majority of digital media being bought programmatically. Yet, with the incredible […]Read More