Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers, publishers, and adtech companies jump on board with the goal of innovating and owning their own tech stack for programmatic buying. We’ve seen our customers innovate around workflow, first and third-party data, and attribution. But the most prevalent use case […]Read More

We’re happy to announce the Beeswax has acquired the assets of the RTBKit open source bidder. We have been fans of RTBKit since it was originally developed by Datacratic and the thinking behind the project influenced much of the product development at Beeswax. In fact, in the first business plan we developed and pitched to […]Read More

If your company has a salesforce, and you sell SaaS deals of a decent size, there’s a pretty near certainty your company has a gong. Ring in the deals…GONG. OK, it’s a little stupid but also fun. And as our company, Beeswax, started to really scale, inevitably a gong showed up on the sales floor. […]Read More

Beeswax’s CTO, Ram Rengaswamy recently gave a talk at the Code Driven NYC event where he went into some depth on the use of “Bloom filters” in ad tech. Given the extremely high volume of queries seen in programmatic ad tech Bloom filters are commonly used to probabilistically shed or shape traffic quickly and efficiently. […]Read More

‘Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a lineup that includes “The Dark Knight,” “The Hangover” trilogy and “Jurassic World.” While these releases seem incredibly different, they all have something in common: hundreds of millions in marketing dollars, often spent within a six-week […]Read More

“The full raft of companies that will participate in the Beeswax Programmatic Cloud offering include Metamarkets; RTK.io; Cognitiv, and Spongecell. All five companies, which remain separate entities in their own right, maintain the offering will provide marketers with a best-in-breed technology made available as a modular service.”Read More

via GIPHY Almost two years ago we launched our Bidder-as-a-Service to enable sophisticated media buyers to extend and customize their own RTB bidder in the cloud. We’ve been astounded by the creativity and technical sophistication that our customers have brought to our platform, and we’re happy to share some of their experiences in case studies: […]Read More

“Think of Beeswax as offering white-label ad tech. You don’t need to build or buy your own real-time ad-buying technology platform. You can use Beeswax’s software and tools for a fraction of the price. As owning a second or third tier ad-tech company becomes less viable, this company is in a good spot.”Read More

My latest article on AdExchanger uses a handy flowchart to illustrate the various ways to monetize first party data. If you end up in the “sell media” box, let me know and I’ll hook you up with a Bidder.Read More

Our friends over at Metamarkets have published a detailed case study illustrating how Beeswax includes their cutting-edge analytics into our Bidder-as-a-Service suite. While most DSPs offer you a query tool or some homegrown inventory analytics, only Beeswax gives you a best-of-breed tool for discovering available inventory — and we couldn’t do it without this important […]Read More