The Latest Buzz: The Beeswax Blog

Connected TV: Opportunities and Challenges

Today we announced a series of partnerships to bolster Beeswax’s abilities in the Connected TV (“CTV”) space. Beeswax customers have been buying CTV inventory for over a year, and we’ve seen increasing liquidity and inventory over that time. I want to step back from the hype a bit and talk about where this activity is coming […]Read More

January 18, 2018

Beeswax Supports Ads.txt

We are happy to announce support for the IAB’s Ads.txt standard effective immediately. We are scanning the top 50,000 domains we see from exchanges and have already found almost 12,000 valid ads.txt files. Within the Beeswax service we are uniquely offering two different ways for our customers to implement the Ads.txt data. Like other DSPs, […]Read More

January 16, 2018

AdExchanger: The Hidden Dangers of Supply Path Optimization

Our CEO, Ari Paparo, writes a guest column for AdExchanger highlighting some of the key questions buyers should be asking about their DSP’s SPO strategies. While DSPs are trying to cut costs and duplication, they may be doing so at the expense of reach and ROI.Read More

January 15, 2018

The Drum Covers the RTBKit Acquisition

“Adtech outfit Beeswax has announced the purchase of the assets of the RTBkit open source bidder, with the acquirer maintaining that its new asset will continue to be supported by the open source community.”Read More

January 15, 2018

Beeswax Acquires RTBKit

We’re happy to announce the Beeswax has acquired the assets of the RTBKit open source bidder. We have been fans of RTBKit since it was originally developed by Datacratic and the thinking behind the project influenced much of the product development at Beeswax. In fact, in the first business plan we developed and pitched to […]Read More

November 27, 2017

Ringing the Gong (with Arduino)

If your company has a salesforce, and you sell SaaS deals of a decent size, there’s a pretty near certainty your company has a gong. Ring in the deals…GONG. OK, it’s a little stupid but also fun. And as our company, Beeswax, started to really scale, inevitably a gong showed up on the sales floor. […]Read More

November 17, 2017

Beeswax CTO on Bloom Filters

Beeswax’s CTO, Ram Rengaswamy recently gave a talk at the Code Driven NYC event where he went into some depth on the use of “Bloom filters” in ad tech. Given the extremely high volume of queries seen in programmatic ad tech Bloom filters are commonly used to probabilistically shed or shape traffic quickly and efficiently. […]Read More

September 28, 2017

AdExchanger: Beeswax Brought Transparency to Legendary Entertainment

‘Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a lineup that includes “The Dark Knight,” “The Hangover” trilogy and “Jurassic World.” While these releases seem incredibly different, they all have something in common: hundreds of millions in marketing dollars, often spent within a six-week […]Read More

September 28, 2017

The Drum: Beeswax and Four Partners Form the Programmatic Cloud

“The full raft of companies that will participate in the Beeswax Programmatic Cloud offering include Metamarkets; RTK.io; Cognitiv, and Spongecell. All five companies, which remain separate entities in their own right, maintain the offering will provide marketers with a best-in-breed technology made available as a modular service.”Read More

September 27, 2017

Introducing the Beeswax Programmatic Cloud

via GIPHY Almost two years ago we launched our Bidder-as-a-Service to enable sophisticated media buyers to extend and customize their own RTB bidder in the cloud. We’ve been astounded by the creativity and technical sophistication that our customers have brought to our platform, and we’re happy to share some of their experiences in case studies: […]Read More

Speak to an RTB Expert