One of the most exciting ways customers use Beeswax is to deploy their own bidding algorithms using our unique Bidding Agent technology. This unique integration allows customers to determine the bid on each eligible auction in real-time, using their own “black box” algorithms and intelligence. While it may seem like a daunting task to write […]Read More

‘Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a lineup that includes “The Dark Knight,” “The Hangover” trilogy and “Jurassic World.” While these releases seem incredibly different, they all have something in common: hundreds of millions in marketing dollars, often spent within a six-week […]Read More

“The full raft of companies that will participate in the Beeswax Programmatic Cloud offering include Metamarkets; RTK.io; Cognitiv, and Spongecell. All five companies, which remain separate entities in their own right, maintain the offering will provide marketers with a best-in-breed technology made available as a modular service.”Read More

via GIPHY Almost two years ago we launched our Bidder-as-a-Service to enable sophisticated media buyers to extend and customize their own RTB bidder in the cloud. We’ve been astounded by the creativity and technical sophistication that our customers have brought to our platform, and we’re happy to share some of their experiences in case studies: […]Read More

“Think of Beeswax as offering white-label ad tech. You don’t need to build or buy your own real-time ad-buying technology platform. You can use Beeswax’s software and tools for a fraction of the price. As owning a second or third tier ad-tech company becomes less viable, this company is in a good spot.”Read More

My latest article on AdExchanger uses a handy flowchart to illustrate the various ways to monetize first party data. If you end up in the “sell media” box, let me know and I’ll hook you up with a Bidder.Read More

Our friends over at Metamarkets have published a detailed case study illustrating how Beeswax includes their cutting-edge analytics into our Bidder-as-a-Service suite. While most DSPs offer you a query tool or some homegrown inventory analytics, only Beeswax gives you a best-of-breed tool for discovering available inventory — and we couldn’t do it without this important […]Read More

Beeswax is happy to announce the beta availability of native in-app ads through our Bidder-as-a-Service™ platform. Our Chief Product Officer, Shamim Samadi, conducted a webinar to cover this exciting topic: Download the presentation… Watch the recorded webinar below: Native ads are a great way to cut through the clutter and get your message to consumers […]Read More

Who doesn’t like being cool? We’re excited to announce that Gartner has named Beeswax one of four “Cool Vendors in Advertising“. The key finding: “Advertising is experiencing unprecedented disruption that makes marketing leaders struggle to manage programs and make decisions.” And the recommendation for marketers: “Consult your media buying and analytics teams to determine if […]Read More

In conjunction with CEO Ari Paparo’s visit to the UK and speaking at the IAB Interact event, TheDrum published an insightful Q&A dramatically titled “Beeswax CEO Ari Paparo eyes EU expansion, counters claims of ‘the adpocalypse’“. Showing off his deep vocabulary skills: “We envisage a potentially big market for bespoke bidding solutions in Europe” And […]Read More