Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers, publishers, and adtech companies jump on board with the goal of innovating and owning their own tech stack for programmatic buying. We’ve seen our customers innovate around workflow, first and third-party data, and attribution. But the most prevalent use case […]Read More
Today we announced a series of partnerships to bolster Beeswax’s abilities in the Connected TV (“CTV”) space. Beeswax customers have been buying CTV inventory for over a year, and we’ve seen increasing liquidity and inventory over that time. I want to step back from the hype a bit and talk about where this activity is coming […]Read More