Since Beeswax introduced our Bidder-as-a-Service™ platform in 2015, we’ve seen a wide variety of marketers, publishers, and adtech companies jump on board with the goal of innovating and owning their own tech stack for programmatic buying. We’ve seen our customers innovate around workflow, first and third-party data, and attribution. But the most prevalent use case […]Read More

Today we announced a series of partnerships to bolster Beeswax’s abilities in the Connected TV (“CTV”) space. Beeswax customers have been buying CTV inventory for over a year, and we’ve seen increasing liquidity and inventory over that time. I want to step back from the hype a bit and talk about where this activity is coming […]Read More

The most sophisticated marketers know that in-housing isn’t really about programmatic buying at all. Rather, success across the programmatic channels stems from the data and insights that power these strategies. So, we sat down with Michael Katz, CEO of leading customer data platform mParticle, and Ari Paparo, CEO of Beeswax, the programmatic buying platform of […]Read More

Business Insider has published a series of articles highlighting the experiences of Ram, Shamim and Ari as we grew Beeswax in the early days. Ah, the memories: Our obsession with whiteboards How we named our company Why we started the company and left cushy jobs at Google How we reduce time spent in meetingsRead More

One of the most exciting ways customers use Beeswax is to deploy their own bidding algorithms using our unique Bidding Agent technology. This unique integration allows customers to determine the bid on each eligible auction in real-time, using their own “black box” algorithms and intelligence. While it may seem like a daunting task to write […]Read More

I’ve been working in ad-tech for most of my career, most recently a 7-year stint with Sizmek as GM of Americas, doubling the organization’s customer footprint and tripling revenue to over $100mm. We often joke about ad-tech years equating to dog years, and while not entirely accurate, you do tend to see more change in […]Read More

Since we first launched Beeswax’s Bidder-as-a-Service™, one of the most compelling and unique capabilities has been the ability for customers to Bring Your Own Algorithm (“BYOA”). Unlike any other DSP or programmatic buying system, with Beeswax customers have the ability to write their own algos, in whatever programming language they want, in their own AWS […]Read More

Our CEO Ari Paparo whiteboards the strategic questions that need to be answered when a marketer thinks about in-housing programmatic media buying. The full article on ExchangeWire, and the video below:Read More