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http://adexchanger.com/online-advertising/beeswax-brings-its-bidder-solution-out-of-beta-as-ad-nets-look-to-reclaim-lost-ground/ Read More
Foursquare is best-known as the consumer location app launched in 2009 that let users "check-in" to different locations — but its biggest business now is all to do with data and ad-tech. Read More
http://adexchanger.com/data-driven-thinking/in-praise-of-complexity/ Read More
While display and mobile have been well-served with custom ad tech solutions, there have been far fewer options available to video buyers and ad networks who need a video bidder they can customise,[...] Read More
http://www.businessinsider.com/former-googlers-launch-ad-tech-startup-beeswax-2015-7 Read More
Beeswax, which provides a licensed "Ad-Bidder-as-a-Service" technology geared to two primary constituents: (1) ad tech firms, such as ad networks that are trying to get with the programmatic trend,[...] Read More
You might hear the term “programmatic advertising” and your mind may turn to ‘computer programmers’ or some kind of ‘coders’ replacing ad agencies, or robots taking over for sales guys. Read More