Business Insider has published a series of articles highlighting the experiences of Ram, Shamim and Ari as we grew Beeswax in the early days. Ah, the memories: Read More
Ari Paparo
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Since we first launched Beeswax’s Bidder-as-a-Service™, one of the most compelling and unique capabilities has been the ability for customers to Bring Your Own Algorithm (“BYOA”). Unlike any other[...] Read More
We’re happy to announce the Beeswax has acquired the assets of the RTBKit open source bidder. Read More
If your company has a salesforce, and you sell SaaS deals of a decent size, there’s a pretty near certainty your company has a gong. Ring in the deals…GONG. OK, it’s a little stupid but also fun. And[...] Read More
Our CEO, Ari Paparo, writes a useful primer on various ad-tech business models. Read More
Almost two years ago we launched our Programmatic Advertising Bidder-as-a-Service to enable sophisticated media buyers to extend and customize their own RTB bidder in the cloud. Read More
After a couple of years working in shared space, it’s great to have our own place! Beeswax just moved into our new offices right in the heart of Flatiron. Read More
Today we announced the completion of an $11 million “A” round funding led by RRE and the Foundry Group. Read More
I’ve been working in ad tech for almost 15 years. I’ve seen and written about the good, bad, and the ugly. The past six years has seen more change in this sector than many businesses see in a[...] Read More
We’ve been busy bees over the last several months building an entirely new approach to RTB bidding: we call it the Bidder-as-a-Service (BaaS) and we are excited to launch it to Beta today. Read More