Today we announced the completion of an $11 million "A" round funding led by RRE and the Foundry Group.
You can read about it in Techcrunch.
There are many people to thank for helping us achieve this milestone, but first and foremost are our amazing, innovative, and creative customers. When we introduced the Bidder-as-a-Service, our goal was to change the AdTech landscape and give customers the power and flexibility of their own programmatic "stack" with dramatically lower cost. What we could not have anticipated was the innovation our customers would build on top of the platform. We’re proud to have supported such innovators, and are looking forward to seeing what's next.
But we still have a long way to go. We are using the funds to grow our infrastructure and reliability, both in the US and Europe, and to continue building out our industry-leading Bidder-as-a-Service offering. We’re also going to expand our team significantly, with a particular focus on engineering and client services to ensure both Beeswax and our customers remain agile as we scale.
Feel free to reach out to tell us how we're doing or how we can be better. We are looking forward to continuing our work together.
Beeswax featured in a French article about New York-based start-ups: http://www.journaldunet.com/ebusiness/publicite/1177613-beeswax-solution-d-achat-programmatique-dans-le-cloud/...
I've been working in ad tech for almost 15 years. I've seen and written about the good, bad, and the ugly. The past six years has seen more change in this sector than many businesses see in a century. Programmatic technologies blew apart existing business models and we're still trying...
We’ve been busy bees over the last several months building an entirely new approach to RTB bidding: we call it the Bidder-as-a-Service (BaaS) and we are excited to launch it to Beta today. The industry is hitting a tipping point this year with the majority of digital media being...