The Drum Covers Beeswax EU expansion

In conjunction with CEO Ari Paparo’s visit to the UK and speaking at the IAB Interact event, TheDrum published an insightful Q&A dramatically titled “Beeswax CEO Ari Paparo eyes EU expansion, counters claims of ‘the adpocalypse’“.

Showing off his deep vocabulary skills:

“We envisage a potentially big market for bespoke bidding solutions in Europe”

And addressing why the Beeswax Bidder-as-a-Service is uniquely suited to the European markets:

“So this allows [each customer] to have different algorithms, different data sources, and U/I, etc. That makes us uniquely placed to meet the needs of more idiosyncratic markets,”

And commenting on the duopoly:

“The fact is, there’s plenty of publishers out there that are doing great, it’s just that what they’re forced to do is compete on different aspects of what customers want”

Well worth a read, if we say so ourselves.