As we all continue to work through these challenging times, we always try to have our customers’ needs top of mind. This month we are announcing the availability of Programmatic Guaranteed on Google, LiveRamp improvements, enhancements to the data you can access from your logs, and some exciting changes coming to Buzz. Check out the details below:
Programmatic Guaranteed on Google Authorized Buyers
Beeswax is now certified for buying programmatic guaranteed deals on AdX. If you are interested in the opportunity to participate in this open beta, please reach out to your customer success manager. We already run programmatic guaranteed on Rubicon and Telaria and offer clients the opportunity to run across any exchange they are interested in.
Building on our existing partnership, we enhanced our segment uploads in order to increase scale on LiveRamp data. This allows this data to be matched on ConnectedTV auctions so you can reach more of your audience at scale. Read more here.
New Fields In Logs
We are constantly looking for ways to provide our customers with more data (which is a big reason our customers use Beeswax) so they can make better, faster decisions with their marketing. This month we added many more fields to the logs we make available to BaaS customers. Check out our complete log data dictionary to learn more here.
Changes Coming To Buzz
We plan to roll out major upgrades to the Buzz UI ad API for all customers. For UI users, we’ll be rolling out more intuitive, easy-to-use interfaces for both reporting and targeting. For API users we published an upgrade guide that we recommend for all developers integrating with Beeswax.
If you’d like more information about any of these improvements, please talk to your account manager or sales representative.