One of the most exciting ways customers use Beeswax is to deploy their own bidding algorithms using our unique Bidding Agent technology. This unique integration allows customers to determine the bid on each eligible auction in real-time, using their own “black box” algorithms and intelligence.
While it may seem like a daunting task to write your own RTB algorithm, the Beeswax architecture allows customers to offload most of the work to our bidder. Even with a fully custom algorithm in our cloud, our Stinger bidder still handles everything related to:
- Frequency Capping
We are excited to announce the roll-out of another big piece of the custom algo puzzle: Pacing-as-a-Service.
With our newly released Pacing-as-a-Service capability we are making it enormously easier to deploy an effective Bidding Agent with Beeswax. Instead of requiring your Bidding Agent to both optimize your bid and pace your delivery, we have logically separated these technologies. You can now rely on the Beeswax-hosted and maintained pacing algorithms in combination with your own custom bidding algorithms. This means that you can focus on determining the proper bid for an impression, and not worry about whether you are pacing to your goal.
Finally, it is always helpful to remind folks that you don’t need to write your own algorithm to use Beeswax! Our platform has built-in algorithms for common KPIs and our extremely powerful Bid Modifier capability lets our customers get granular control over bidding without any investment in custom code.