Here's what they said in the announcement:
The 32 companies on Innovators A-List were selected from an application pool of 85. These companies have created scalable, disruptive solutions in the areas of measurement, attribution and user experience for the marketing and advertising industries. Each company has been vetted with the same rigor and research as the award winning papers presented at the 63rd Annual Conference.
Beeswax will be participating in a number of workshops and events sponsored by ARF, where we will talk about the benefits the Bidder-as-a-Service solution can bring to cutting-edge marketers.