Industry Veteran to Join the Bidder-as-a-Service™ Pioneer
We’re excited to welcome Matt Clark as our first vice president of partnerships. In the role, Clark will be responsible for overseeing all new and existing exchange and data partnerships, as well as managing Beeswax’s Programmatic Cloud. He will report directly to the chief executive officer, Ari Paparo.
Clark has worked for a variety of companies, from ad tech platforms and publishers to ad networks and agencies. Most recently, he served as SVP of product strategy for Publicis Media where he focused on building solutions that guaranteed performance outcomes for advertisers. With Clark’s appointment, we are able to leverage his prior experience in a complex ad tech environment.
One of Clark’s first tasks is to expand on the successes of the Beeswax Programmatic Cloud, a set of deep product partnerships that bring complete solutions to complex enterprise customers.
“Matt is an extremely thoughtful and analytics-driven leader with deep experience in ad tech,” said Paparo. “We’re excited to have someone with Matt’s pedigree onboard to help us expand the support we provide to customers by building direct relationships with partners that matter to them and make smarter decisions on where their media dollars are spent.”
“I’ve always tried to take on roles where I can help advertisers make better decisions,” said Clark. “The Beeswax platform is the most forward-thinking offering in service of this vision and the company has continued to present unique opportunities to push the envelope of previous industry standards. It’s exciting to be part of that.”
We experienced over 150% growth last year, leading to our recent $15 million Series B — funding that has allowed for aggressive expansion of our customer pool, employee base, and scope of services.
Ari is a recognized product leader in ad tech and SaaS. He served as a VP at DoubleClick and a Director of Product Management at Google, where he led the buy-side product suite. More recently he was the SVP, Product Management at Appnexus and the EVP, Product Management at publicly-traded Bazaarvoice. He is the creator of the “VAST” standard for video ad serving, a patent holder on Nielsen’s OCR (online GRP), and contributor to AdAge, AdExchanger, and other publications.