Xander Kotsatos

By Xander Kotsatos

Since its founding in 2016, businesses have used Beeswax to build proprietary AdTech solutions to solve a myriad of marketing challenges. Beeswax’s bespoke bidding tools, such as our Custom Data[...] Read More

By Xander Kotsatos

Bid shading is a cost-saving technology that has become increasingly commonplace alongside first-price auctions. That said, it’s still a new technology and something I’m frequently asked[...] Read More

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May 18, 2022
A New Solution for Marketers

By Xander Kotsatos

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Beyond the DSP: Why It's Time for Your Own Bidder.
A Guide To In-Housing Your Programmatic Strategy


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