There's an interesting dynamic among ad tech industry startups, where the business models sought by investors diverge from those that are easiest to execute and fastest to generate revenue.
Investors and acquirers have a preference for software-as-a-service (SaaS) models, with repeatable, predictable revenue and long-term contracts. But those kinds of contracts are much harder to secure than more transactional media or CPM-based deals.
In this article, we review the ad-tech industry business models that have been successfully used over the past two decades, along with the pitfalls and gotchas they have for both new entrants to the ad tech market and technology buyers.
You can read more as our CEO, Ari Paparo, writes a useful primer on various ad tech industry business models.
At Beeswax, we’re proud to be pushing the market ahead with predictable and transparent SaaS pricing.