Beeswax, founded by a trio of former Google ad executives, is excited to announce that we've raised $11 million in Series A funding to advance our white label advertising platform.
Offering a bidder-as-a-service — a set of customizable technologies that allows customers to participate in real-time bidding for ad inventory, Beeswax’s offerings include access to inventory, bidding algorithms and analytics, but CEO Ari Paparo (previously a senior vice product of product management at AppNexus and a product director for advertiser products at Google) said what really sets the company apart is giving businesses the ability to use Beeswax’s API to customize and extend the product as a white label advertising platform.