Today, we announced that Beeswax has agreed to be acquired by Comcast's FreeWheel. We couldn't be happier about this outcome for Beeswax's customers, employees, and investors.
It should not be news to anyone in the advertising world that Connected TV is the fastest growing area of programmatic. We've seen that as well at Beeswax, with more and more customers focusing on bringing together the sight, sound, and motion of television with the power of programmatic advertising technologies. We cannot think of a better home for Beeswax than within FreeWheel, the leading technology provider to the global Advanced TV business.
While there are many specifics yet to be worked out, we expect the combination will lead to exciting product development opportunities as Beeswax becomes a part of a much larger engineering organization. We will continue to serve our customers and to continue to innovate, as we have for the past six years. Beeswax has a long association with FreeWheel as a partner and we have a great deal of respect for the business and the team.
We hope you are as excited as we are for the next chapter.
Shamim, Ram, and Ari