Beeswax, which provides a licensed "Ad-Bidder-as-a-Service" technology geared to two primary constituents: (1) ad tech firms, such as ad networks that are trying to get with the programmatic trend, and (2) in-house marketers doing the same. For these target customers, Beeswax aims to provide an alternative to building one's own bidding technology.
Read more about the release of this Ad-bidder in the Ad-Exchanger article here.