Hi, I’m Todd Keats, Sr. Director of Strategic Accounts at Beeswax. Over the past three years I’ve seen over a hundred companies implement our solution and I wanted to lay-out in simple terms what’s been successful, and how you might think about Beeswax versus your other options in programmatic buying.
There’s a lot to consider when choosing a programmatic buying platform that’s right for your business. There are core components like supply access and scale, a friendly user-interface, data integrations, and a reporting suite. However, for more advanced marketers and media companies, the basics simply aren’t enough.
We built Beeswax from the ground up to be flexible, transparent, and cost-efficient, to ensure that marketers could custom-fit a solution for their specific needs and future-proof themselves against a rapidly evolving ecosystem.
Below are 5 reasons companies switch Beeswax:
Industry Leading Optimization Tools
Whether you have branding or performance objectives, we have numerous tools to help you optimize your campaigns. Most customers start with our built-in optimization and quickly graduate to Bid Modifiers. As they begin to gather data and apply data science resources, many build their own multivariate Bid Models™, or integrate with our API directly so they can adjust bids on every single impression using a Bidding Agent. Every marketer has a different KPI, so having the ability to control your optimization algorithm allows you to achieve better results for your business.
Without log data, a programmatic buying platform is just a black box. We provide comprehensive, unfiltered log data to our customers for every part of the auction from bid responses, to wins and conversions. Our log data contains 100+ fields so you audit every impression and analyze what’s performing. Plus, we make it easy for you to access the logs via S3, or through our native integrations with Snowflake and Metamarkets. If you don’t know SQL that’s fine too, we have a robust reporting suite at your fingertips so you can stay on top of your campaigns to uncover key trends.
If you’ve ever trafficked a campaign you know it can be a lot of manual work. We offer robust APIs so you can automate campaign trafficking or even build your own UI. We’ve worked with numerous customers to connect their Order Management System (OMS) directly to our APIs, so trafficking is seamless and trading teams can spend more time focusing on strategy and analysis.
A Team of Industry Experts
Real-time bidding is really complicated. When making a strategic decision about which programmatic buying platform is right for you, you want a team of experts that can advise you on best practices, provide solutions to your technical challenges, and keep you ahead of the curve on industry topics. Our team of solutions consultants, customer success managers, and product support analysts have years of industry experience and are ready to ensure you’re thoroughly onboarded and set up for success from Day 1.
We’re a software company, so we offer flexible SaaS pricing based on your tech usage, which ensures you keep 100% of the benefit as you scale your programmatic spend. Don’t pay a penalty for premium.