We talk a lot about how Beeswax allows you to do things a traditional DSP doesn’t — things like access to auction data beyond the normal win/loss stuff, data augmentors, and all kinds of next generation features.
But what’s it worth in practice? Just because you can do these things, what does it get you? Well, tune in to this webinar recording to learn how one French ad tech company wound up driving their performance up 600% with features like these.
(For those who prefer, here it is in French as well).