The Tactical Implications Of The Walled Gardens

Published on April 20, 2017

The Beeswax Team

“For advertisers, controlling the appearance and placement of their display advertising is always a key goal. Walled gardens fragment this control into multiple technology systems, causing, in the best-case scenario, more work to maintain a similar level of control. In a worst-case scenario, certain techniques advertisers believe to be important to their advertising simply no longer function reliably.”

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