Business Insider has published a series of articles highlighting the experiences of Ram, Shamim and Ari as we grew Beeswax in the early days. Ah, the memories: Our obsession with whiteboards How we named our company Why we started the company and left cushy jobs at Google How we reduce time spent in meetingsRead More

I’ve been working in ad tech for almost 15 years. I’ve seen and written about the good, bad, and the ugly. The past six years has seen more change in this sector than many businesses see in a century. Programmatic technologies blew apart existing business models and we’re still trying to figure out who’s on […]Read More

We’ve been busy bees over the last several months building an entirely new approach to RTB bidding: we call it the Bidder-as-a-Service (BaaS) and we are excited to launch it to Beta today. The industry is hitting a tipping point this year with the majority of digital media being bought programmatically. Yet, with the incredible […]Read More