One of the most exciting ways customers use Beeswax is to deploy their own bidding algorithms using our unique Bidding Agent technology. This unique integration allows customers to determine the bid on each eligible auction in real-time, using their own “black box” algorithms and intelligence. While it may seem like a daunting task to write […]Read More

I’ve been working in ad tech for almost 15 years. I’ve seen and written about the good, bad, and the ugly. The past six years has seen more change in this sector than many businesses see in a century. Programmatic technologies blew apart existing business models and we’re still trying to figure out who’s on […]Read More

We’ve been busy bees over the last several months building an entirely new approach to RTB bidding: we call it the Bidder-as-a-Service (BaaS) and we are excited to launch it to Beta today. The industry is hitting a tipping point this year with the majority of digital media being bought programmatically. Yet, with the incredible […]Read More