We’ve acquired MediaGamma, Ltd

Published on April 15, 2020


We have some good news to report: We’ve acquired London-based MediaGamma LTD, a leading adtech AI and machine learning consultancy.

Among those joining us from their team is Shuai Yuan, PhD, our new Director of Data Science along with his team of adtech experts. Shuai will spearhead our expanding investment in machine learning and help build our London-based engineering team.

What this means for Beeswax customers

Data science and machine learning in adtech have never been more important. With the acquisition of MediaGamma we are doubling down on our efforts to make the Beeswax platform smarter and more effective at helping our customers reach their goals — but in the “Beeswax way,” meaning APIs, flexibility, and no black-boxes or walled gardens.

We’re excited to welcome Shuai and team to our London office. Cheers!

If you have any questions or concerns, please reach out to your Beeswax account manager.

Back to the Blog

Latest posts

September 23, 2020
The secret weapon of optimization without cookies: log data

By Paul Knegten

Read More
September 15, 2020
September Release: New Buzz API, CPC Pacing, and SKAdNetwork

By The Beeswax Team

Read More

Latest Downloads

Beyond the DSP: Why It's Time For Your Own Bidder
Survey Results: Impact of crisis on digital advertising
White Paper: The Future of Digital Identity

Speak to an RTB Expert