We’ve been busy bees over the last several months building an entirely new approach to RTB bidding: we call it the Bidder-as-a-Service (BaaS) and we are excited to launch it to Beta today.
The industry is hitting a tipping point this year with the majority of digital media being bought programmatically. Yet, with the incredible strategic impact this change is forcing on marketers and agencies, nearly all buyers are still outsourcing to one-size-fits-all DSPs. That’s sort of like a hedge fund using Charles Schwab to power their buying strategies. Our goal is to empower buyers with their own custom bidding technology and that’s why we built the Bidder-as-a-Service solution.
Not everyone needs their own bidder. Beeswax is building with the most sophisticated buyers in mind. Whether you’re a direct marketer with extensive investment in first party data, an ad network or intermediary with proprietary trading technology, or just a smart buyer that can’t get what you want out of a common DSP, having a bidder let’s you take control of your destiny and get better at buying every day.
We are taking a “video first” approach with our Beta launch. Digital video is the fastest growing sector in advertising and is quickly moving to programmatic. Coupled with our teams unique and deep history with video advertising, starting with video was the obvious choice. Our customizable bidder gives buyers access to video supply with a clean, easy-to-use UI, an open REST API, and the flexibility to customize the solution for specific buying needs.
If you are interested in using our platform for video buying during our Beta, please get in touch.
Ari is a recognized product leader in ad tech and SaaS. He served as a VP at DoubleClick and a Director of Product Management at Google, where he led the buy-side product suite. More recently he was the SVP, Product Management at Appnexus and the EVP, Product Management at publicly-traded Bazaarvoice. He is the creator of the “VAST” standard for video ad serving, a patent holder on Nielsen’s OCR (online GRP), and contributor to AdAge, AdExchanger, and other publications.