We are happy to announce support for the IAB’s Ads.txt standard effective immediately.
We are scanning the top 50,000 domains we see from exchanges and have already found almost 12,000 valid ads.txt files.
Within the Beeswax service we are uniquely offering two different ways for our customers to implement the Ads.txt data. Like other DSPs, customers can target individual campaigns away from non-authorized auctions. But, in addition, since the Beeswax Bidder-as-a-Service offering gives customers complete control over the auction they listen to, we have implemented Ads.txt at the filtering level, allowing customers to choose to eliminate all non-compliant auctions from their QPS.