Beeswax Produces ‘The Future of Digital Identity’ Whitepaper
Advice for advertisers and media owners using audience targeting in programmatic advertising
Live Webinar on 28th April to reveal key findings
April 27, 2020 – NEW YORK – Beeswax, the creator of the Bidder-as-a-Service™ is launching a whitepaper to help advertisers navigate digital identity as access to cookies declines. Titled, The Future of Digital Identity, the paper will be presented by Beeswax CEO Ari Paparo, in a live webinar on Tuesday 28th April at noon ET.
Key topics to be covered in the paper and webinar include:
- Identity in practice, including frequency capping, targeting, attribution and reporting
- Types of identity
- Identity by channel, from web to in-app to connected TV and Digital Out-Of-Home
- The Privacy Sandbox
Ari Paparo, CEO of Beeswax, comments, “Targeting using data is the lifeblood of programmatic advertising, but the ability to target is impacted by reduced access to identity caused by regulatory and browser changes.”
He continues, “Beeswax has always believed that part of our promise to our customers is to keep on the cutting edge of how technology can be used to help excel in digital media so we have developed technology and partnerships to facilitate other ways to activate identity with our bidder. While neither Beeswax, nor anyone else in the digital advertising ecosystem, has all the answers, we are investing heavily in helping our customers to survive and thrive in this changing digital landscape and will share key learnings in this webinar.”
The webinar will stream live at 12pm ET / 9am PT in the US with a European version available at 3pm BST / 4pm CET
Global Webinar, 12.00 ET / 9am PT
European webinar, 3pm BST / 4pm CET (including GDPR)
Beeswax was founded in 2014 by industry veterans who recognized that traditional, one-size-fits-all DSPs, originally designed for an agency model, are under-serving today’s sophisticated media buyers. It’s Bidder-as-a-Service™ platform enables brands, media companies, and advertising technology firms to gain greater control, flexibility, and transparency over their programmatic advertising. The Company is based in New York City and investors include The Foundry Group, RRE Ventures, Amasia.vc, You & Mr. Jones, and SV Angel.